My Product Journey
From moving cars and freight in the physical world to building the physical backbone of AI infrastructure today.
I learned about product management in 2014 while at Uber. I was an early employee in new markets, where I launched and scaled operations in new cities and launched new products in established markets. With the desire to get closer to product, I scoped out an MVP and pushed for development of Fleet Management product across several countries.
With the emergence of Convoy and Uber Freight in the US, together with another ex-Uber, we launched Trucker, a Freight Marketplace in Russia and became a leader in FTL bulk cargo niche and reached $5m in ARR within 1 year. As a CEO, I led product strategy, hired a CTO, dev team and product & ops teams and led a company of 40 people.
To top off my logistics journey and deepen my Product Expertise, I led B2B Product at Borzo, a global last-mile logistics startup. I was leading a team of 7 Product Managers responsible for 3 verticals, and we were able to reach PMF in 2 products each reaching $1m ARR within a year of launch.
Most recently, I led user research and product development for a Gen AI startup EarningsDigest.ai.
I also became passionate about fashion production and creator economy and am currently running test production of fashion collections for 2 influencers with an audience of 500k followers under the drps.io brand.
Over the past year, I've been consulting startups across multiple industries, but mostly marketplaces in the areas of Product Management, Scaling Operations, Growth Strategy and supply-demand balance. My recent clients include:
- InDrive (2nd most downloaded ridesharing app globally)
- Parallel (HR tech marketplace)
- Mybeepy (first p2p carsharing in Mexico)
- Stroyportal (a leading building materials marketplace in CIS)
- CreateStudio (Pixar Style 3D animation SaaS)
Today, I help bring AI infrastructure online at Hydra Host. The thread running from Uber operations and freight logistics to data center deployments is clear: product management for the physical world.
Where software products move bits, physical infrastructure moves atoms. At Uber, I scaled fleets and launched cities. At Trucker, I coordinated trucks and cargo. At Borzo, I built last-mile delivery products. Now, at Hydra Host, I coordinate GPU clusters, power, cooling, and networking to bring AI Factories online.
The principles are the same: accuracy, dependencies, automation. The stakes are higher: a misconfigured rack or a delayed power connection blocks an entire cluster from training models. This is product management where the physical world is the product.